✦ Free tool
Brand Deal Rate Calculator
Get a market-rate estimate for any sponsorship in 30 seconds — by platform, follower tier, niche and engagement.
1K50K500K5M
Tier median is ~3%. Higher engagement = higher rate.
Suggested rate range
Low
$990
Median
$1,520
High
$2,360
How this is calculated: based on industry benchmarks for your tier and niche, adjusted for engagement and deal scope.
Add +30–50% for paid usage rights, +25–40% for category exclusivity, +25% for rush turnaround.
Estimates only — based on 2021–2025 MCN data. Real rates vary by brand, audience fit, and timing.
Stop chasing brand deals. Let Kiki do it.
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