— About Influki —
Every creator deserves
a talent manager.
Kiki is the AI talent manager that works while you sleep — for $39 to $199 a month, not $5,000.
— The problem —
50 million creators. Fewer than 500,000 have a manager.
The creator economy is the largest small-business movement in history. There are roughly 50 million people earning some income from their audience right now. Fewer than 1% of them have a talent manager.
That's not because creators don't need one. It's because the math has never worked. A real human manager costs $5,000-$15,000 a month or 15-20% of every deal. You need to be doing roughly $300,000 a year in brand deals before a manager pays for themselves — which means the creators who need help the most can't afford the help they need.
So instead, the median creator becomes their own manager. Reading every email at 11pm. Quoting rates by gut. Signing contracts they don't fully understand. Chasing invoices nobody wants to send.
The work that should be done by a professional ends up done by an exhausted creator — or not done at all.
— The numbers —
The talent-management gap, in four numbers.
99%
Creators with no manager
20%
MCN commission, every deal
$5K+
Human retainer / month
$39
Where Influki starts
— The insight —
AI is finally good enough to do management work.
For twenty years, “creator tools” meant dashboards. A Linktree, a Beacons, a media kit, a rate calculator. Useful. But every one of them is something you still have to log into and operate.
In 2024 the models crossed a line. Reading a brand email and writing a reply that sounds like you, in your voice, with your rates, with your hard-nos — that became a five-cent operation. Reviewing a 14-page contract for usage rights and exclusivity? Also five cents. Drafting a counter at $4,200 because comps in your niche pay between $3,800 and $5,000? Five cents.
The work a human manager used to do for $5,000 a month doesn't cost $5,000 anymore. It costs a subscription. Someone just had to build it the way a manager would build it — not the way a SaaS company would.
That's what we're building.
— How Kiki works —
Nine stages. One agent.
Every brand deal goes through nine stages. Kiki handles all nine — start to paid invoice — without losing context between them.
Outreach
Kiki pitches brands you'd actually work with — 5-20 a week, in your voice.
Triage
Every brand email sorted, summarised, and ranked by fit and money.
Negotiate
Counters rates with comps. Knows your floor. Never says yes too fast.
Contract
Red-flags exclusivity, IP, usage rights, late-pay clauses before you sign.
Product
Schedules shipping, tracks the box, reminds you the day it arrives.
Script
Drafts a hook, body, CTA in your tone — using the brand's brief, not theirs.
Film
Reminds you to film. Suggests b-roll. Logs revisions when brand pushes back.
Review
Submits the cut, handles 'one small tweak,' protects your time and creative.
Paid
Invoices on delivery. Nudges Net-30. Logs to your books. Flags if late.
— Principles —
What we believe — and what we won't compromise on.
Creator-first
Brands are the customer for the brand. The creator is our customer. We will never sell your data, your audience, or your inbox.
Trust before scale
We'd rather have 500 creators who'd cry if we shut down than 50,000 who barely log in.
Outcome over output
We don't measure features shipped. We measure deals closed, hours saved, money kept.
Speed over polish
Shipped Tuesday beats perfect Friday. Then we polish Wednesday.
“I fired my manager. Kiki is better, cheaper, and she replies in eight minutes at 2am. I'm never going back.”
Ren @renvisuals
312K · Wellness · Pro for 9 months
— Who it's for —
Built for three kinds of creator.
5K–50K
Micro
Side-hustle creator. You don't have the volume for a human manager. You do have brands sliding into DMs you'd happily take if reply wasn't a chore.
50K–500K
Mid
This is your job. You're closing 2-8 deals a month, you've considered hiring a manager, the math doesn't quite work yet. Kiki is who you hire instead.
500K+
Macro
You already have a manager. You want Kiki because she handles the 80% that doesn't need a human — and your manager can finally focus on the 20% that does.
— Where we're going —
Management today. Distribution tomorrow.
Brand deals are the start, not the finish line. The creator economy still has a dozen broken middlemen — course platforms taking 30%, merch stores taking 50%, agents taking 20%, US-China supply chain locked behind relationships.
Once Kiki manages your deals, she manages your business. Course distribution at zero platform fee. White-label merch with vetted Shenzhen factories. A Fashion Week press desk that books shows for the creators big enough to show. A US-China bridge that lets a Brooklyn creator get paid in Hong Kong by a Shanghai brand, in a week, not a quarter.
We're building the talent agency the next ten million creators will actually be able to afford.
— Founder note —
We're still early. The product is good — not done. Kiki gets better every week because every reply, every counter, every contract feeds back into how she thinks.
If you sign up today, you're joining a thing that will be unrecognisably better in six months. That's a feature, not a bug. We'd rather you grow with us than land in a finished product that already stopped caring.
If anything breaks, email me. Anthony reads every email. anthony@influki.io.
— Built in the open. Shipped weekly. 🛠
— Creators using Influki —
Real handles. Real numbers.
“Closed three deals in my first week. Two of them I'd have missed because the emails got buried in DMs.”
Maya @mayaonwellness
187K · Wellness
“Kiki caught a 24-month exclusivity clause buried on page 9 of a contract I was about to sign. That alone paid for two years of Pro.”
Jordan @jordanlifts
94K · Fitness
“I used to spend Sundays doing inbox. Now I spend Sundays filming. That trade is worth $1,000 a month, not $79.”
Sasha @sashaeats
412K · Food
— FAQ —
What people ask before signing up.
— The team —
Small team. Big bets.
Anthony Liu
Founder · Product
Alin
BD · Creator network
David
CTO · Technical advisor
AdvisorPlus a distributed engineering team across US and China — see /careers for open roles.
— One more thing —
Every creator deserves a talent manager. Yours is called Kiki.
Free for 7 days on Pro. No card. Cancel in two clicks.