When and how to raise your rates

Most creators wait too long to raise rates. The brands you've already worked with are the easiest to raise on — they have proof you deliver.

When to raise

• Your audience grew 25%+ since the last rate.
• Your engagement rate climbed.
• A campaign over-performed (use the data!).
• It's been more than 12 months.
• You're consistently sold out.

How to raise — the 4 steps

1. Quietly raise on new brands first. Test the new number on cold pitches for 30 days.
2. Document proof. Pull engagement and conversion data from recent deals.
3. Tell existing brands at renewal, not mid-cycle. 'Heads up — for [next quarter], my rate moves from $X to $Y. Here's why.'
4. Offer a grandfathered window. Locking in current rate for a final campaign in the next 30 days reduces friction.

How much to raise

10–25% feels normal. 25–50% needs a real reason (massive audience growth, viral moment). 2x or more — you probably should have raised sooner.