The right follow-up cadence after pitching a brand

Most brand pitches don't get a reply on the first try. The creators who land deals follow up — politely, on a schedule.

The cadence that works

• Day 0 — initial pitch.
• Day 4 — short bump replying to your own thread ('Just floating this back up').
• Day 11 — second follow-up with a new angle: a recent campaign result, a new platform metric, or a seasonal hook.
• Day 25 — final follow-up. Make it short and graceful.
• After day 25 — let it rest. Re-engage in 60–90 days with fresh news.

What to change each time

Don't just resend the same email. Each follow-up should add one new piece of information — a new audience stat, a fresh post that performed, a relevant cultural moment.

When to give up

If there's been zero open and zero reply across all four touches, move on. The pitch wasn't right or the contact left.

Let Kiki do this for you

Kiki schedules and writes follow-ups automatically when you forward a sent pitch into your inbox. She varies the angle each time using your Vault.